Client Case Catawiki × PSHQ — HR Transformatie met HiBob
Client Case · HR Transformation with HiBob

Catawiki & PSHQ: HR Transformation with a purpose

How an international e-commerce platform simplified its HR system and made it rapidly scalable with HiBob and PSHQ.

INDUSTRYE-commerce / Auctions
Size~700 employees
ScopeHiBob implementation · 3 waves
DurationMay - November 2025

Extraordinary objects, an extraordinary organisation

In a world where goods are produced faster and cheaper, often without soul or story, Catawiki brings something unique: a platform where you find extraordinary objects, carefully selected by experts. Whether it's a rare comic book, a vintage design classic, or a dinosaur egg: every object on Catawiki carries character, history, and value.

Catawiki is the leading online marketplace for buying and selling extraordinary objects. Every week, more than 100.000 objects are offered at auction, each assessed and selected by hundreds of in-house experts. Catawiki is available in more than 50 countries worldwide and counts more than 1 million bids per week.

That international dynamic brings not only beautiful objects together, but also complex HR challenges.

From complex and slow to agile and manageable

Catawiki is a fast-growing organisation with an ambitious mission. But the HR system it was working with was holding it back rather than keeping pace. What was needed was a system that could flexibly move with the growing organisation and be independently adaptable. Not custom development for everything, but a scalable standard solution that allowed room to grow.

"

We noticed that our old system no longer aligned well with how we wanted to move as an organisation. We needed an HR system that could be easily maintained by the People team, with a focus on simplicity, flexibility, better usability, and clarity.

Madelon Spekman
Sr. Manager People Operations · Catawiki & Project Lead

THE CHOICE FOR HIBOB

Catawiki chose HiBob as its modern HR platform. HiBob is specifically developed for dynamic, international organisations that need flexibility, ease of use, and a modern employee experience. HiBob's standard approach is geared towards self-sufficiency.

During the preparation phase, however, it became clear that the available internal team did not have sufficient time in the short term to carry the entire implementation themselves, especially given the ambition to go live within two months. It was therefore decided to bring in an implementation partner: People Services HQ.

Advice and execution from A to Z

PSHQ coordinated the entire implementation process. Together with Catawiki, we looked at current wishes and processes, as well as tomorrow's ambitions. In co-creation, HiBob's standard functionalities were translated into Catawiki's specific processes and data structures.

  • Functional and strategic advice. A setup that works today and grows with new countries, teams, and structures tomorrow.
  • Technical implementation. Standard where possible, extra configuration and integrations where needed, but always lean and user-friendly.
  • Team. 3 HR-tech consultants + 1 integration expert from PSHQ, and a dedicated project team from Catawiki.
"

It was great to work with a partner who was not only technically skilled, but also thought along with us about what we would need later. PSHQ really helped us look ahead.

Madelon Spekman
Sr. Manager People Operations · Catawiki

PHASED APPROACH: THREE WAVES

To maintain both speed and overview, a phased approach in three consecutive waves was chosen.

01

MVP within 8 weeks

Setup of the foundations, data migration from the old system, and standard HiBob functionality aligned with Catawiki's internal processes.

Core HRWorkforce PlanningData migration
May 2025
02

Optimization & Talent

Refinement of the Core HR foundation and rollout of the Talent module, enabling fleet reviews and appraisal rounds to be conducted online rather than in Excel.

Core HR optimalisatieTalent module
July 2025
03

Optimization & Compensation

Completion of Talent and go-live of the Compensation module. Salary and reward rounds now fully online within HiBob.

Talent optimizationCompensation module
November 2025

Keep it simple, make it work

More than 70% of employees had already logged in during the first week. This shows: the system connects with daily practice.

What PSHQ noticed: Catawiki held firm to the principle of 'keep it simple'. Where many organisations introduce complexity during a project, Catawiki stuck to the agreed line. No exceptions for everyone and everything, but a clear foundation that works. By building a functional core first, room was created to scale later without unnecessary baggage.

"

Catawiki knew from the start where the priorities were. By staying close to the core and not trying to do everything at once, we were able to quickly build a solid foundation together.

Jeroen de Bruijn
Partner & Project Lead - PSHQ

What it delivered

With the implementation of the various HiBob modules, Catawiki is now prepared for the future. Concrete results:

8 weeks
Live with a mature MVP: Core HR and Workforce Planning fully operational.
70%
Employees had already logged in during the first week after go-live.
3 waves
Core HR, Talent, and Compensation delivered between May and November 2025.
0
Structural dependency on external consultants. The HRIS team manages HiBob independently.
  • Less complex HR processes. Changes processed faster, more clarity for employees and managers.
  • Better user experience. Self-service expanded, less operational work for the People Team
  • Excel a thing of the past. Fleet reviews, appraisal rounds, and compensation events run within HiBob with always up-to-date data.
  • Independent management. Catawiki can start or adjust workflows, leave policies, and events themselves. PSHQ remains available where needed.
"

In a short time, we really built something good that we're proud of. And the great thing is: we have a foundation to grow from, without it immediately becoming complicated.

Madelon Spekman
Sr. Manager People Operations · Catawiki & Project Lead

Four principles behind the speed

01

Phased approach

Implementation in manageable parts, speed combined with control.

02

Focus on simplicity

Build a solid foundation first, then expand. Prevents delays and technical complexity.

03

Standard functionality

HiBob offers sufficient flexibility out of the box. Avoiding custom development keeps it manageable.

04

Dedicated internal team

Strong involvement from Catawiki with short lines of communication and substantial content input.

Simplicity as a strength

"

You can go live quickly with a system like HiBob, if you're willing to make sharp choices and if you know you don't have to do everything at once.

Jeroen de Bruijn
Partner & Project Lead · PSHQ

Instead of getting stuck in complexity, Catawiki chose a practical, 'keep it simple' and future-proof approach. Together with PSHQ, a powerful HR system was built that meets today's needs and grows with tomorrow's ambitions.

Want to gain control of your HR processes without unnecessary complexity? Want to make your HR team truly self-sufficient? Looking for an HR implementation without chaos and hassle? Schedule a no-obligation conversation. We'd love to think along with you.

How PSHQ helps you with HiBob

Our approach in the Catawiki case is one of the ways we help organisations. Our approach depends on where you are: just exploring, recently live, or already on HiBob for years. Together we choose the right role.

01 · Implementation

FROM GUIDANCE TO FULL SERVICE

We support clients, up to and including taking full ownership of the HiBob implementation. We remove concerns and configure the system so it truly fits the client.

  • Functional & strategic advice
  • Configuration & data migration
  • Integrations with existing systems
  • Handover to internal administrators
02 · Optimization

GET MORE OUT OF YOUR EXISTING HIBOB

Heeft de klant al HiBob? Via een systeemscan en inventarisatiesessie bepalen we of, en welke, aanpassingen nodig zijn om HiBob optimaal te laten werken. HiBob ontwikkelt snel; klanten missen vaak net dat beetje extra.

  • System scan & inventory
  • Process improvement and quick wins
  • Rolling out new modules
  • Roadmap for further development
03 · Support

MAINTENANCE, ADVICE AND RELEASE IMPACT

We help clients who use HiBob with the maintenance of their environment. Think specific changes to leave policies, workflows, or authorisations, and we advise on new release functionality and what it means for operations.

  • Changes to flows & authorizations
  • Adjusting leave and reward policies
  • Release advice and impact analysis
  • Sparring partner for the People team

Ready to strengthen your HR foundation?

Download the case to share with your team, or schedule a no-obligation conversation directly. We'd love to think about what's possible for your organisation.

We help organizations set up an HR system that truly works. For your people, your managers, and your HR department.

OUR LOCATION

Blaak 555, 3011 GB, Rotterdam

info@shq.nl

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